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Harnessing the Power of Fandom: Dawn Soap Emerges Alongside Tech and Retail Giants at the Top of Inaugural 'Fandom 50' List from Stagwell's (STGW) National Research Group

Yahoo! Finance
National Research Group (NRG), a global insights leader at the intersection of culture, content, and technology, today released The Fandom 50, a list of the top 50 brands earning the highest scores across 18 categories included in the newly created NRG Fandex. The NRG Fandex takes a data-driven approach to measuring brand fandom through a multi-dimensional lens, conducted through a comprehensive study of 12,500 U.S. consumers.
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