Skip to main content

CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers

Yahoo! Finance
Among automotive advertisers, connected TV (CTV) now accounts for nearly seventy percent (68%) of global video impression share in 2022, an increase of 100% compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). That's according to a new automotive vertical benchmarks report released today by Innovid (NYSE: CTV), an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV and digital.
Continue Reading