CTV Accounts for Nearly Seventy Percent of Global Video Impression Share for Automotive Advertisers
Yahoo! Finance
Among automotive advertisers, connected TV (CTV) now accounts for nearly seventy percent (68%) of global video impression share in 2022, an increase of 100% compared to 2019 – with mobile and desktop steadily declining year-over-year (YoY). That's according to a new automotive vertical benchmarks report released today by Innovid (NYSE: CTV), an independent advertising platform for the delivery, personalization and measurement of converged TV across linear, CTV and digital.
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