New NCAA Men’s Basketball Listening Report Reveals 33 Million Reach Via Audio Coverage
Yahoo! Finance
Westwood One’s Audio Coverage Reaches 59% of Persons 18-34, more than Linear TelevisionNEW YORK, Jan. 20, 2022 (GLOBE NEWSWIRE) -- CUMULUS MEDIA (NASDAQ: CMLS), today released the latest edition of the NCAA Men’s Basketball Listening Report from the CUMULUS MEDIA | Westwood One Audio Active Group. The report includes a just-completed Nielsen Portable People Meter analysis of season-long audiences and brand-new data from a MARU/Matchbox study tracking a day in the life of an NCAA basketball fan.
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