Pixalate Reveals Q2 2024 Global Ad Fraud (IVT) Benchmarks for Desktop & Mobile Web Traffic: 11% IVT Rate on Desktop Web Traffic; Mozilla Firefox (25%) & Edge (15%) Browsers Most Impacted by Invalid Traffic (IVT)
GlobeNewswire Inc.
Pixalate's research reveals high invalid traffic (IVT) rates in open programmatic advertising, with the USA and Canada having the highest desktop and mobile web IVT rates. The report also shows that Mozilla Firefox and Microsoft Edge browsers are most impacted by IVT.
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